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If you buy something, we may earn an affiliate commission. Amina (also Aminatu; died 1610) was a Hausa warrior queen of the city-state Zazzau (present-day city of Zaria in Kaduna State), in what is now in the north-west region of Nigeria. Poshmark makes shopping fun, affordable & easy! “Well, Rihanna’s stylist and I are friends, so he saw some early prototypes,” she admits. Jordan Winner: Amina Muaddi Who has the most important feet in Jordan? https://www.vedeteblog.com/2014/05/biografia-amina-muaddi-creatoarea.html Not only are the shoes cult favourites, celebrity-adored and Instagram-approved but they're also (according to multiple sources) extremely easy to wear all day, despite their height. On Dec. 3, Amina Muaddi will be honored as the Designer of the Year at the FN Achievement Awards. Based in London, I cover fashion, the arts, culture and travel. Following that, Muaddi then moved to Paris, where she collaborated with French couturier Alexandre Vauthier on the launch of his shoe line. Launched just over a year ago, with model Tina Kunakey fronting the campaign at the same time as she said “I do” to French actor Vincent Cassel, the label was practically a buzzword. When Rosie Huntington-Whiteley is a fan of something, she goes in hard. It gets better because whether you're feeling a low key elegant slingback or wanting to go all out with a Bowie-esq platform, whatever the party, you're sorted. Thirty-three-year-old Muaddi, who is half-Romanian, half-Jordanian, but largely grew up in Italy, is part of a new breed of influential creatives making their presence felt in the fashion industry. C'est Amina Muaddi qui signe les chaussures du nouveau drop de la marque, notamment des sandales cages haut perchées, ultra sexy et déjà iconiques. I went to a big pr firm before that and told them I wanted to do a 'See Now Buy Now' launch through social platforms, as my first collection was going to be sold almost exclusively online through key retailers. Surprise! Often spotted alongside the equally alluring designer duo behind Attico, Gilda Ambrosio and Giorgia Tordini, Muaddi always balances playfulness with a sense of drama and sophistication. We can find out faster and directly from them how they react to the product, what they love but also hear their complaints. With her own label, Muaddi has found the freedom to create a silhouette in her heels that is now instantly recognisable: The heels of her shoes flare out to creating a unique architectural effect but also an extremely comfortable base. Growing up in Italy was always an inspiration for Muaddi to want to design shoes, but she first sought out a career working at magazines—an invaluable network for any fledgeling designer. Mardi 14 juillet 2020, Fenty, le label leadé par Rihanna dévoilait une breaking news sur son compte Instagram. “The flared heel is great on grass and gravel, because you get the femininity of a thin stiletto heel with the cool and the comfort of a platform. She has written several articles on Arab and Arab American women and feminism, as well as a collection of short fiction, The Inheritance of Exile, which won several awards. I want to offer diversity so I am working on developing bigger sizes in the future. geometric heel which means you can spot a Muaddi design from a mile away. Something new and fresh, with its roots in timeless quality. Most of us—and I realise I'm generalising here—have spent lockdown and the ensuing lack of socialising in Birkenstocks and joggers. Described as shoes that can go "from 9 to midnight," the sharp design allows for the frivolity of feathers, sparkles and prints to maintain a luxurious feel. A Curious Land: Stories from Home, has the Grace Paley Prize for Short Fiction and was shortlisted for the 2016 Palestine Book Award. AM: Enormously. For starters, there's the aforementioned A-list endorsement. I have had the chance of interviewing an array of actors, musicians and artists, along with leading. “I would love to do evening bags,” she says, winking. Another fan is Princess Rania of Jordan, who wore a mauve pair of courts on her most recent diplomatic visit to London, to meet with the Queen. Manolo Blahnik, one of the greatest shoe designers in history. They're set to return in spring 2020. I was obsessed with my mother’s heels and as a four-year old, I would parade in her stilettos around the house all the time. She ruled in the mid-sixteenth century. So the growing cult popularity of her shoe brand—inspired by her rather fabulous-looking life and the tastemakers she's met along the way—is no surprise. For starters, there's the aforementioned A-list endorsement. Spotted a few times over the recent Paris Couture Week, we expect to see them all over the next fashion month.Â, Like her love of the Bottega Veneta clutch, Rosie shoes her love by owning many pairs of Amina Muaddi heels and boots and seamlessly works them into her minimalist style.Â. When Rihanna and Rosie Huntington-Whiteley are wearing the very same thing on repeat, the world pays attention—especially when it comes to shoes. “I learned about all the components, the technicalities, the ideal height, the lasts.” Then, she co-founded Oscar Tiye, a Milan-based shoe brand, with a friend – but you sense she always had the concept for her own label at the back of her mind. Amina Muaddi: I’ve always been passionate about shoes. There's no denying it: Jordanian-Romanian designer, Amina Muaddi brings all the 21st-century sass to her footwear label. They’re my Aminis.”. Today, she’s turned her focus to her greatest project: Amina Muaddi the brand. But something was missing. Contemporary in shape, materiality, and appeal they also feature a super distinctive geometric heel which means you can spot a Muaddi design from a mile away. The first drop launched in July 2020. “It was my birthday gift to myself, being able to leave one chapter of my life, to start something new. She co-founded her first shoe brand, Oscar Tiye in Milan, then moved to Paris, where she collaborated with French couturier Alexandre Vauthier on the launch of his eponymous shoe line which she designs to thiS day. There haven't been many calls for elaborate footwear during the pandemic. The approach has served her well: every single one took her on. © 2020 Forbes Media LLC. Most of us—and I realise I'm generalising here—have spent lockdown and the ensuing lack of socialising in Birkenstocks and joggers. I believe that real luxury is offering your client a product that not everybody has so that she can feel special when she chooses Amina Muaddi. Amina Muaddi is the closest project to my heart, 100% mine and 100% me. It's surprising then that shoes costing the average price of renting a room in London are constantly selling out.Â, Amina Muaddi's high-octane heels have been a hit among celebrities and fashion influencers alike and when the brand launched a capsule collection with MyTheresa in March, just as the whole world pretty much retreated to their homes, it sold out immediately.Â, So, what's the secret to the brand's success? “I moved from New York back to Italy and started working with artisans in Riviera Del Brenta [in Venice] learning about each company, supplier and factory, for one year,” she recalls. “I don’t want to lose control of my sense of brand and identity, but this collaboration is a good example of something I like doing: considered, careful collections.” She won’t rule out a physical store in the future but is more interested in expanding into other categories first. Conform biografiei, Amina Muaddi și-a dorit întotdeauna să facă modă, iar în urmă cu 4 ani avea deja o carte de vizită de invidiat: un brand într-o ascensiune de neoprit (Oscar Tiye) și o colaborare cu un designer haute couture (Alexandre Vauthier) FC: How has social media had an impact on your brand? What's not to love? I started working as a fashion assistant and then stylist, first at L’Uomo Vogue and then at GQ US. If you're obsessed with the look, mark your calendars. All Rights Reserved, This is a BETA experience. “I kept thinking, they’re cute, but they’re not cool enough,” she recalls. 621.9k Followers, 847 Following, 738 Posts - See Instagram photos and videos from AMINA MUADDI ‍♀️ (@aminamuaddi) As she launches an exclusive capsule collection with Browns, Vogue meets the shoe designer whose designs come with a waiting list. Described as shoes that can go "from 9 to midnight," the sharp design allows for the frivolity of feathers, sparkles and prints to maintain a luxurious feel. Her posse includes Attico’s Giorgia Tordini and Gilda Ambrosio, the German influencer Caroline Daur and the designer Alexandre Vauthier (she collaborates on shoes with him for his shows). She attended the European Institute of Design and worked as a stylist at L’Uomo Vogue and GQ, ensuring she understood the world of fashion before completely fulfilling her dream. gilda slipper fuchsia hologram & sunset rainbow crystal. Kendall Jenner was recently spotted in pair of the sold out transparent "glass slipper" shoes. It gets better because whether you're feeling a low key elegant slingback or wanting to go all out with a Bowie-esq platform, whatever the party, you're sorted. She owns multiple pairs of Amina Muaddi heels and wears them with anything from jeans and a blazer to a little black dress. I was obsessed with my mother’s heels and as a four-year old, I would parade in her stilettos around the house all the time. I have had the chance of interviewing an array of actors, musicians and artists, along with leading designers, from Valentino Garavani to Isabel Marant. Kendall Jenner is also a repeat fan, pairing her animal prints together for a fierce going-out look. They tried to make me change my mind so I moved on and decided to do it on my own by posting the first campaign images on Instagram and the first drop sold out in a day. FC: What has working at the fashion houses taught you? Read more: Rihanna Breaks From Fenty Fashion To Introduce Chinese Brand Quetsche, “They’re very comfortable – but I didn’t design them with that in mind,” says Muaddi, who is pocket-sized, pretty as a pin and has a 184,000-strong (and unusually vocal) Instagram following. “But then she bought a few pairs herself via her personal shopper. At 31, she went solo. Amina Muaddi's Safari capsule collection is exclusively available at Brownsfashion.com from July 9. Something new and fresh, with its roots in timeless quality. Rihanna Has Got Her Mullet Back. Designed in Paris, produced in Italy, with an international heart. Tenez vous prêts et inscrivez-vous sur la waiting list ici. I’m not in a rush and we are keeping our distribution strategically exclusive. She attended the European Institute of Design and worked as a stylist at L’Uomo Vogue and GQ, ensuring she understood the world of fashion before completely fulfilling her dream. Wiki Amina Muaddi are vârsta de 32 de ani și este celebră în toată lumea pentru creațiile sale în materie de pantofi. Citizens of the world who are enthusiastic about the discovery in every environment. When Rihanna and Rosie Huntington-Whiteley are wearing the very same thing on repeat, the world pays attention—especially when it comes to shoes. gilda slipper silver mirror & rainbow crystals. Rosie Huntington-Whiteley wears Amina Muaddi. That split sums up her appeal: these are shoes that can take you from tea at Buckingham Palace to a yacht in Saint Tropez – and on foot, if needs be. In pursuit of following in the legendary footsteps of footwear designers like Manolo Blahnik, Muaddi travelled to Italy’s famous shoe-making district, Riviera del Brenta, to learn the trade and co-founded her first brand, Oscar Tiye. Felicity Carter: Why do shoes appeal to you most? 621.9k Followers, 847 Following, 738 Posts - See Instagram photos and videos from AMINA MUADDI ‍♀️ (@aminamuaddi) Both are known as being early trend adopters, each with a keen eye for detail, quality and straight-up glamour. When Rosie Huntington-Whiteley is a fan of something, she goes in hard. "The next day, I went to Venice and made it. Kendall Jenner wears the Amina Muaddi Gilda sandal in holographic leather. Up Next: This New It Bag Is the Hardest Thing to Track Down in Fashion Right Now, 19 Italian Influencers We Follow for All the Most Glamorous Outfits, Rosie Glass Crystal-Embellished Bow-Detailed PVC Slingback Pumps, Blue Begum 95 Crystal Embellished Sock Boots, This New It Bag Is the Hardest Thing to Track Down in Fashion Right Now. I communicate my brand, I don’t need anybody to do it for me. She has limited stock on her e-commerce site, but she works closely with the buyers at the ultra-cool London boutique Browns Fashion. I was obsessed with my mother’s heels and as a four-year old, I would parade in her stilettos around the house all the time. She has always been a shoe obsessive and has a background in celebrity styling, but switched to her side hustle of shoes full time in 2012. I can wear them all day long.”. I moved back to Italy, went straight to the area near Padua and Venice and spent about a year learning the shoe trade. Muaddi has been on the fashion scene for a while, but she only went solo with her shoe brand last year. “I don’t like traditional, structured bags.” She brandishes a small tan Bottega Veneta clutch. Growing up in Italy was always an inspiration for Muaddi to want to design shoes, but she first sought out a career working at magazines—an invaluable network for any fledgeling designer. She challenged herself to learn her new trade from the essentials, taking off to the Riviera del Brenta, Italy’s storied shoe-making district. I was going in a different direction from my partners, and I wanted to do something that fully represented me.” Less than a year later, by August 2017, she had a fully-fledged line of designs. Of course, Alexandre Vauthier, working closely with him I am able to witness closely his huge talent and hard-working spirit. gilda sandal orange hologram & sunset rainbow crystals. Rihanna was among Muaddi's first celebrity fans (of course), as her personal shopper is a close friend of the designer and bought a few pairs while they were still a prototype.Â. Of course, Amina Muaddi shoes are a street style favourite, as the comfortable and gorgeous heels are like fashion unicorns. Christian Louboutin goes by his red soles; Manolo Blahnik by his crystal buckles. Then I came up with the flared heel idea. Amina Muaddi wears her Begum crystal-embellished pumps. Both are known as being early trend adopters, each with a keen eye for detail, quality and straight-up glamour. Even now, with the restrictions somewhat lifted, we remain in flowing dresses and comfortable footwear. When I received my first pair of (pretty low) heels at age 14 I was the happiest and during university, I would save up to purchase shoes. It is this mix of traditional training, exposure to fashion's most influential and general worldly taste that laid the foundation for her own personal expression through her own line of shoes. As for Amina Muaddi? Having launched her brand on social media, and with the first drop selling out in just one day, it's safe to say that she's created and nurtured a special relationship with her customers, communicating her brand to the world exactly how she wants to. I love working with proportions and creating a product that looks beautiful, flatters the silhouette of a woman and feels comfortable. Rihanna in Amina Muaddi's Begum glass slippers. Is Louis Vuitton’s Clog Heel SS21’s Most Controversial Shoe? It is this mix of traditional training, exposure to fashion's most influential and general worldly taste that laid the foundation for her own personal expression through her own line of shoes. She’s got a heel that flares out like a Cubist take on a Doric column and is so distinctive that people stop her on the street – before going into fan girl meltdown upon realising that they’re speaking to the designer of the shoes in question. Amina Muaddi is best known for her kick-flare heels - Rihanna, Kendall Jenner and Dua Lipa are fans. Rihanna, Kendall Jenner and Dua Lipa are famous customers who came by her shoes independently. “I wanted everything to be secretive and super exclusive. FC: Sum up the aesthetic of your brand... AM: Feminine, sophisticated, glamorous but not pretentious. Phoebe Philo. She has limited stock on her e-commerce site, but she works closely with the buyers at the ultra-cool London boutique Browns Fashion. As she launches an exclusive capsule collection with Browns, Vogue meets the shoe designer whose designs come with a waiting list. And if you need further proof, Rihanna has even collaborated with the brand for Fenty.Â. At 26 I launched my first brand and at 32 Amina Muaddi, starting again from scratch. I want women to feel precious but understated, edgy yet refined. amina muaddi. We would like to show you a description here but the site won’t allow us. Amina Muaddi is a Paris-based, Italian-raised designer behind her eponymous brand and has long been one of our favourite Italian influencers to watch out for at fashion week. Rihanna was among Muaddi's first celebrity fans (of course), as her personal shopper is a close friend of the designer and bought a few pairs while they were still a prototype.Â. AM: I appeal to intelligent, feminine, fun, refined, curious, open-minded, cool people who like fashion but do not take it too seriously. “This is the right size. Sassy if I can I call a brand that. Opinions expressed by Forbes Contributors are their own. To have a little bit of sass. It's this silhouette, most famously associated with the Gilda mules, that has gained cult status, and Muaddi now counts multiple celebs (including Dua Lipa, Rihanna, Kendall Jenner and Rosie) among her repeat customers. Spotted a few times over the recent Paris Couture Week, we expect to see them all over the next fashion month.Â, Like her love of the Bottega Veneta clutch, Rosie shoes her love by owning many pairs of Amina Muaddi heels and boots and seamlessly works them into her minimalist style.Â. I wished to create a brand that represented my evolution and my concept of modernity. Voting is now closed, thank you everybody for voting! Muaddi is in town to launch a safari-themed capsule collection with Browns – big news, because she usually only produces one collection a year, designs from which are drip-fed to select retailers and her e-commerce on a monthly basis. There’s that swagger, you feel like you are channelling Rihanna,” she laughs. Amina Muaddi is a Paris-based, Italian-raised designer behind her eponymous brand and has long been one of our favourite Italian influencers to watch out for at fashion week. We speak with designer Amina Muaddi of emerging brand Oscar Tiye to understand the mystery behind the name, how she draws inspiration from Arab culture, and the benefit of being a woman footwear designer in a milieu mainly dominated by men. It's this silhouette, most famously associated with the Gilda mules, that has gained cult status, and Muaddi now counts multiple celebs (including Dua Lipa, Rihanna, Kendall Jenner and Rosie) among her repeat customers. Of course, Amina Muaddi shoes are a street style favourite, as the comfortable and gorgeous heels are like fashion unicorns. About — Amina Muaddi Growing up between Jordan, Romania and Italy, Amina developed an eye for what taste-makers around the world truly want – that perfect blend of effortless glamour, impeccable craftsmanship and fashion-forward style. And when it comes to her aesthetic there is a strong wantability factor with her line, her pieces are flirty and playful so you'll want to be wearing these AM shoes well into the PM. Muaddi has been on the fashion scene for a while, but she only went solo with her shoe brand last year. Giraffe-print Gilda crystal sandals, £705. Amina Muaddi is a Paris-based, Italian-raised designer behind her eponymous brand and has long been one of our favourite Italian influencers to watch out for at fashion week. Une collaboration. Elles seront mises en vente aujourd'hui. Unlike clothes, they look like a sculpture even when they are not worn. Not only are the shoes cult favourites, celebrity-adored and Instagram-approved but they're also (according to multiple sources) extremely easy to wear all day, despite their height. gilda slipper mermaid metal & mermaid crystals. I was shocked but I realized how amazing it is that we are to be able to communicate with our clients and with the press without a filter. As the buzz skyrockets, Muaddi is grateful but mindful. Sophisticated individuals who want to look unique and appreciate excellence in quality. Sometimes these ideas are an epic fail, other times they work. AM: Structuring my company and having an intelligent growth. She’s such a nice person. I love seeing the creative process for his beautiful clothes and get inspired by the DNA of the house. They're set to return in spring 2020. Rihanna Breaks From Fenty Fashion To Introduce Chinese Brand Quetsche, Rihanna Celebrates Fenty Launch In A Second Look From Her Debut Collection. With her own label, Muaddi has found the freedom to create a silhouette in her heels that is now instantly recognisable: The heels of her shoes flare out to creating a unique architectural effect but also an extremely comfortable base. Kendall Jenner was recently spotted in pair of the sold out transparent "glass slipper" shoes. She owns multiple pairs of Amina Muaddi heels and wears them with anything from jeans and a blazer to a little black dress. Up Next: This New It Bag Is the Hardest Thing to Track Down in Fashion Right Now, 19 Italian Influencers We Follow for All the Most Glamorous Outfits, Rosie Glass Crystal-Embellished Bow-Detailed PVC Slingback Pumps, Blue Begum 95 Crystal Embellished Sock Boots, This New It Bag Is the Hardest Thing to Track Down in Fashion Right Now. There, she worked with world-class artisans and suppliers to develop each and every one of her shoes’ 40-50 components. At the end of 2019, Amina has been commissioned by Rihanna to design the footwear for her brand Fenty. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. Amina Muaddi is a Paris-based, Italian-raised designer behind her eponymous brand and has long been one of our favourite Italian influencers to watch out for at fashion week. Would you ever branch out? It’s interesting to work with a Couture house, as we apply the techniques used in Couture for the shoes as well. I’ll keep them small. Read more: Rihanna Celebrates Fenty Launch In A Second Look From Her Debut Collection, She has big plans for the future. Often spotted alongside the equally alluring designer duo behind Attico, Gilda Ambrosio and Giorgia Tordini, Muaddi always balances playfulness with a sense of drama and sophistication. Her real biography has been somewhat obscured by subsequent legends and folk tales. Amina Muaddi the brand is one of the most in-demand footwear labels on the fashion radar. There haven't been many calls for elaborate footwear during the pandemic. Growing up between Jordan, Romania and Italy, Amina developed an eye for what taste-makers around the world truly want – that perfect blend of effortless glamour, impeccable craftsmanship and fashion-forward style. The perfect fit for today’s taste-maker.

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