At the time, Lugger was a music producer and Seydoux worked for one of France’s most successful entrepreneurs, but quickly they were pulled towards doing restaurants. Georgette Seydoux Fornier de Clausonne (1906-1995), époux de l'ingénieur et industriel Philippe Coste (1904-1974) Roger Seydoux (1908–1985), diplomate, directeur de l' École libre des sciences politiques puis de l' Institut d'études politiques de Paris , président de la Fondation de France ; (Here’s another way in which Lugger and Seydoux are smart. If you want to eat with, to pluck two recent sightings at random, Alexa Chung or David Schwimmer in London’s most-talked-about restaurant, you just have to queue, like anyone else. BlaBlaCar, Evaneos...). For the past 20 years, Alexandre Mars has successfully created and sold companies in Europe and North America. “I spend my life in restaurants and I can tell you there are not many things you can put on a wall that look good,” he says. Tigrane Seydoux Fornier de Clausonne, entrepreneur dans la restauration. Lugger sees something different. “So the first day you have 600 people and, since it’s not our first restaurant and I think we know what we’re doing, people had a good time,” says Lugger, over lunch at Gloria. “These people each tell 10 people: ‘I had the most amazing dinner in that new restaurant’. Gloria’s parents were Victor Lugger and Tigrane Seydoux, also known as Big Mamma. “So when we steal an idea from someone or from so many people, at least we try to do it with panache — would you say ‘panache’ in English?”, Circolo Popolare didn’t quite match the buzz of Gloria, but in any other year, it would have been a stand-out London opening. Toe-Rific! Valentine is also an active business angel who is involved alongside entrepreneurs in their development. Eating at Gloria feels luxurious, even decadent. If you have wondered whether you should exercise when you are not feeling well, experts have some advice. The clue is in their name: Big Mamma. — and on the walls were 20,000 bottles of booze, an idea Lugger took from a restaurant in rural Italy. If in 10 years or tomorrow morning we fail, it’s because we are not achieving quality and consistency. Because this bunch don’t open restaurants to feed people or win culinary awards, but as all-caps EVENTS.”, Elsewhere, Big Mamma’s popularity was put down to the need for escapism in the Brexit age or millennials seeking out cut-price experiences or the power of Instagram in disseminating cool. Behind the Big Mamma group is Victor Lugger and Tigrane Seydoux, a pair of entrepreneurs in their early thirties who have been friends since they met at HEC Paris business school. “So I’m the biggest competitor to Ryanair. Seydoux, meanwhile, whom I had met alone a couple of weeks earlier (Lugger had been ill), is more measured, less bombastic. He, too, is handsome, with a big sweep of chestnut hair and pale skin that reminds you of Léa, his Bond girl cousin. Before that, she spent more than a decade as a lawyer in private practice, investment fund or private bank in the field of capital markets, private equity and investment banking advising regulated companies. They met at a business school, a prestigious grande école called HEC Paris that has been turning out French politicians and intellectuals since 1881. “There is a window, there are frames, there are bottles. We can have an appointment for 10 years when maybe we fail and people ask me, ‘Why?’ Then I hope I will not tell you, ‘Oh, it’s because trends changed’. Say it again: good, cheap, service with a smile, and in a nice place. I don’t know how many workers from the building site across the road I saw in Gloria, but it’s true that it does attract an unexpectedly diverse crowd. These States Are Most Likely To Wear A Mask, These are Some Myths and Facts About Menstruation, The Queen and Prince Philip Will Celebrate This Milestone During Lockdown, These Unlikely Animal Friends Are Simply Adorable, Check Out This Hungry Camel Steal a Family’s Food From Their Car. Talking about her family, her parents Henri Jérôme Seydoux-Fornier de Clausonne and Valeria Schlumberger raised her in Paris, France. Nothing about this place isn’t a bit cheesy. I put these theories to Lugger: which does he think is most important? That has not changed a lot for a very, very, very long time. Not just millennials.”, In so many respects, Gloria and Circolo Popolare are the perfect restaurants for the Instagram age. But they insist it is not connected to Instagram (neither man has a personal account, though Big Mamma has 180,000 followers) and are adamant they have never spoken to consultants to make their dishes more photogenic. The second any of our restaurants stop delivering this, it’s going to stop being successful. The restaurant was designed by Lugger and Seydoux with a declared aim to recreate Capri in the Seventies: gaudy velour booths, lampshades with frilly fringes, a jungle of plants and preposterously large laminated menus. His long-term partnership opportunities provide a strong basis to build upon for these highly innovative companies. Every restaurant in the fucking world, and I can open another one here and another one here” — Lugger gestures out of the windows of Gloria — “if they are good, cheap, service with a smile and nice design, they will be packed. Or miss out! Seydoux had a background in hospitality (his father, Jacques, managed ultra-deluxe hotels in Monaco and Paris) while Lugger was obsessive about food. Could this be the first upscale restaurant where the food is irrelevant? The next day there is 60,000. He goes on, “People love to talk about movies they’ve seen and restaurants they’ve been in, and slightly later they talk about their kids. I’ve eaten some memorably excellent food at Gloria and Circolo Popolare — that truffle pasta; mind-blowing tiramisu — some soporific, claggy things, but I’ve never left there without a bounce in my step (apart from the time I had a massive row with my girlfriend in Circolo, but it seems unfair to blame that on Lugger and Seydoux). Nine months later, we are still talking about Gloria. Valentine Barbelivien is a Partner at Founders Future, a venture studio providing creativity, network, support and productive capital, founded by the serial entrepreneur Marc Ménasé. The artist was born as Léa Hélène Seydoux-Fornier de Clausonne on 1 July 1985. He’s alone, waiting for his companion to come back from the loos and looks to me like he’s wondering if he has enough time to check his phone, but not be caught. If we do our job, it’s going to work. Not only was there little to suggest that Gloria would be successful or popular or good, there were hints that it could be an epic, of-the-ages case study of wrong place, wrong time. Articles now proliferated attempting to explain why, when everyone else in the restaurant industry was finding life hard, Big Mamma made it look so easy. Léa Seydoux was born Léa Hélène Seydoux-Fornier de Clausonne, in Paris, France, on July 1, 1985, to a businessman father and a philanthropist mother. With Gemmyo, the startup she founded with her husband in 2012, she creates jewellery rooted in the digital area, developping an inspiring and reinventing business model with flash sales, sophisticated customization, and the iconic kitten logo spread all across the Parisian Metro walls. Keep abreast of significant corporate, financial and political developments around the world. There is no auteur chef behind the project, only indulgent, high-cal Italian-ish staples often with groan-inducing titles. Check Out This Tiny Dog Perform Several Tricks & Stunts Involving a Basketball! Ask Jamie Oliver or Pizza Express. And it’s a perfect description. Perhaps it’s the house limoncello they finish the meal with, whether you want it or not, but there’s also the flirty waiters and a sense of geniality and warmth that does make you feel like you are on holiday, or certainly not in Britain. Most restaurateurs, Lugger and Seydoux started to believe, fixated on margins when what’s really important is volume. Buzz60’s Keri Lumm has more,. I totally disagree,” exclaims Lugger. Nowhere was hotter than the Polpo restaurants five or six years ago, but this year, as debts mounted, multiple sites closed. “Quite fast we went to the Italian cuisine because we love the food,” says Seydoux. But it’s not a big thing. Can it really be that simple? Nice place. She was the second-born child in the family and had one elder sister and five younger siblings. “There are many restaurants where it’s going to be challenging and you’re going to learn a lot about life and about yourself,” says Lugger. Maybe you’ll think, ‘Oh there’s a new trend: al pastor tacos…’. Lugger and Seydoux, 35 and 34 respectively, chose to ignore them. The âserial-entrepreneurâ Christophe Raynaud founded in 2008 the  fund ISAI, with the objective to encourage start-upsâ growth (i.e. “We’re definitely not minimalist people,” says Seydoux. Watch These Two Parrots Join in Singing Along With Musician Outside of Window! Deeply convinced by the necessity of entrepreneurial initiatives in the digital area, he undertakes the funding of âthe 1st millionâ for high-growth-potential companies and offers an attractive alternative to bank loans. Lugger points to a man at a table over my left shoulder. There’s Filippo’s Spicy Balls, meatballs made from slow-cooked pork and nduja; carbonara is served in a giant wheel of pecorino; pizza options include the Robert de Nitro. Then, this summer, Big Mamma opened a second London site, a temple of Bacchanalia that made Gloria look prim and reserved. Broadly speaking, Seydoux does people and Lugger does food, but you notice after you’ve spoken to both that there is nothing substantive they don’t agree on. It’s just that they are small problems so they are fine.”, For example? As the limoncellos arrive, Lugger is clear-eyed that the formula is irresistible. “The success, I believe, is due to four things: it’s good, cheap, served with a smile, [and] in a nice restaurant. And Gloria would be aimed at the mid-market: an unforgiving, overcrowded sector with paper-thin margins, especially if you’re serving pizza and pasta. “The restaurant business is both threatening and reassuring,” concludes Lugger. Gemmyo is now experimenting jewellery 3D printing after the opening of a showroom in Paris. Occupational therapists brace for Covid second wave, This London Restaurant Really Wants You To Take Better Pictures Of Their Food, Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. Slim Patches: Do They Help You Lose Weight. But his brain is always whirring, taking in everything around him. “You can be as smart as you want, but if you never wash your teeth, it’s going to be hard for you to hook up with a girl. Here Are Some Do’s & Don’Ts When It Comes To Which Colors To Paint Parts of Your House! And the second it starts doing this again, it’s going to be successful. The Sunday Times’ Marina O’Loughlin asked, “Have the owners created something completely, perhaps slightly alarmingly new, verging on the subversive? Especially, her father also has a small amount of Spanish-Venezuelan roots. “This looks very ugly in a small sample. If it’s empty or half-empty it’s not working. Black truffle might seem indulgent, but it costs a fraction of the price of white truffle: “In Umbria, truffle pasta is their tomato pasta,” says Lugger. She is daughter of businessman Henri Seydoux … How long Gloria will reign in London, you wouldn’t like to guess. Yes, you can say it’s because of Instagram, millennials, the perfect alignment of planets, but I feel there are many things here that are ephemera.”, So what is it then? 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